GoPro continues as official POV camera partner of the Freeride World Tour through 2028

GoPro said on November 10, 2026 that it will continue as the official POV camera partner of the Freeride World Tour by Peak Performance through the 2028 season. The partnership began in 2013.

At every stop, over 50 athletes wear a helmet-mounted GoPro camera to capture their runs for the live broadcast and for content shared on GoPro Snow and Freeride World Tour channels. During the 2026 season, that content generated over 250 million video views across the tour's and GoPro's channels.

'Freeride: No Second Run' is a five-episode docuseries from FWT Studios that follows the 2026 tour season, from the opener in Baqueira Beret to the finals in Alaska and Verbier. Koastal Forest produced it, and the footage was captured on GoPro HERO13 Black, HERO13 Black Ultra Wide Edition and MAX2 360 cameras. Featured GoPro Athletes include Justine Dufour-Lapointe and Max Hitzig.

The company said new episodes are scheduled for November 13, 17 and 21. GoPro Snow also has a behind-the-scenes series covering the 2026 season, which is available now on the GoPro Snow YouTube channel.