Coca-Cola keeps WPP Open X as global media partner after marketing review
Coca-Cola's media retention excludes North America, Japan and South Korea.
GetSignal The Coca-Cola Company KO
Coca-Cola said on October 22, 2026 that it has completed a global marketing operating system review, reaffirming its commitment to a marketing ecosystem designed to drive growth, strengthen consumer connections and unlock next-generation capabilities powered by data, technology and AI.
Key facts
- Announced
- October 22, 2026
- Media partner retained
- WPP Open X
- Excluded markets
- North America, Japan and South Korea
Source: The company's release on Business Wire, October 22, 2026.
Written by GetSignal with AI from the company's press release.
Not investment advice.
