Salesforce agrees to acquire Braze for approximately $5.66 billion

Salesforce said on October 20, 2026, that it has entered into a definitive agreement to acquire Braze, Inc., a customer engagement platform, for approximately $5.66 billion. Salesforce said holders of Braze Class A common stock will receive $47.50 in cash per share.

Braze provides software that lets marketers respond to customer behavior in real time across mobile apps, websites, email, SMS and WhatsApp. It serves approximately 2,770 customers, including Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters and Venmo. Its BrazeAI tools optimize content, offers, channels and timing. Braze is led by co-founders Bill Magnuson and Jon Hyman.

Salesforce said the transaction is expected to close in its fiscal year 2028, subject to customary closing conditions, including approval by Braze shareholders and receipt of required regulatory approvals. Salesforce said it does not anticipate a change to its FY27 guidance. It has not guided FY28, and it said there is no update to its long-term targets at this time.

Salesforce said Braze's real-time engagement and AI decisioning capabilities are expected to complement all four layers of its architecture after the close. Salesforce also said Braze is expected to strengthen Marketing Cloud's cross-channel personalization.

J.P. Morgan Securities LLC is serving as exclusive financial advisor to Salesforce, with Wachtell, Lipton, Rosen & Katz and Covington & Burling LLP as its legal counsel. Qatalyst Partners is serving as exclusive financial advisor to Braze, with Davis Polk & Wardwell LLP as its legal counsel.