Target unveils Bullseye's Top Toys list of 50 holiday toys starting at $4.99

Target unveiled Bullseye's Top Toys List on October 5, 2026, a curated collection of 50 toys starting at $4.99. The 2026 list includes products from LEGO, Barbie, Disney and Nintendo, and was developed by Target merchants who track brands, trends and play patterns.

More than half of the toys on the list, and more than one-fifth of Target's overall toy assortment, are exclusive to Target. The list includes toys in collectibles, STEM, sensory play and family games. Target's toy assortment also includes more than 1,000 toys under $10.

Target said the list and its digital Holiday Kids Catalog are available now at Target.com and through the Target app. The catalog features nearly 500 items, including the list's toys, plus interactive content, video reviews and toy demonstrations. Target said the list will be featured prominently online and in stores throughout the holiday season.

Cassandra Jones, senior vice president, Fun101, Target, said guests count on the company to make holiday shopping fun, easy and full of discovery. A special-edition Gigglescape St. Jude bear is on the list, and Target said it will donate $3 to St. Jude Children's Research Hospital for each bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027.