Adobe projects U.S. online holiday sales of $275.1 billion, up 6.7%

Adobe said the projection covers November 1 to December 31, 2026, and draws on Adobe Analytics data.

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Adobe said on September 28, 2026, that it expects U.S. online holiday sales to reach $275.1 billion, up 6.7% year over year. Adobe said its forecast covers November 1 to December 31, 2026, and is based on Adobe Analytics data that analyzes direct transactions online.

Key facts

Forecast period
Nov. 1 to Dec. 31, 2026
Projected U.S. online holiday sales
$275.1 billion
Year-over-year growth
6.7%

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Source: The company's release on Business Wire, September 28, 2026.

Written by GetSignal with AI from the company's press release.

Not investment advice.

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