Earnings call briefSecond-quarter 2026
Kraft Heinz says 2026 investment levels will be the base for 2027
Chief Financial Officer Andre Maciel said consumption was about minus 1% in July.
GetSignal Kraft Heinz KHC
Kraft Heinz said on its second-quarter call that it will spend an additional $100 million, almost entirely on marketing, on top of its $600 million of incremental investment, of which only about one-third has been spent so far. Chief Executive Officer Steven Cahillane said the third and fourth quarters will be broadly even in how that money is spent. Maciel said Kraft Heinz does not expect any wraparound of these investments into next year, so 2026 is the base.
Quotes from the call
“But we feel like this has given us a great opportunity being ahead of plan to put the incremental $100 million in to just bolster our confidence that we've got the right amount of investment behind our brands to win in 2027.”
Key facts from the call
- Additional marketing investment
- $100 million
- Incremental investment spent so far
- about one-third of $600 million
- Consumption in July
- about minus 1%
Source: Kraft Heinz's second-quarter 2026 earnings call, August 5, 2026.
Written by GetSignal with AI from the company's earnings call.
Not investment advice.
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