Monster Beverage says it has begun talks on selective U.S. price increases

Monster Beverage said on its second-quarter call that it has begun discussions with partners and customers on selective pricing actions in the United States, effective during the fourth quarter of 2026.

The company expects aluminum costs to rise modestly in sequence through at least the end of 2026, based on current aluminum pricing and the Midwest premium. It also said it is proposing price increases in certain EMEA markets later in the year.

Quotes from the call

“In the United States, we have initiated discussions with our partners and customers to implement selective pricing actions effective during the 2026 fourth quarter.”